Privacy Policy

Last updated: 20 August 2026

The AL5 Dog Co. ("we", "us", "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use and protect personal information when you visit www.al5dog.com or contact us about our dog walking and pet care services.

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.

1. Who we are

The AL5 Dog Co.

Email: amy@al5dog.com
Telephone: 07990 526835
Website: www.al5dog.com

For data-protection purposes, The AL5 Dog Co. is the data controller responsible for the personal information we collect through our website and in connection with our services.

2. Information we collect

When you contact us through our website, email or telephone, we may collect information such as:

Your name.

Your email address.

Your telephone number.

The contents of your enquiry or message.

Information about your dog or pet that you choose to provide, such as their name, age, breed, temperament, behaviour, walking requirements or relevant health information.

Any other information that you voluntarily provide to us.

Our website contact form is used to allow visitors to contact us. We do not provide online booking or online payment facilities through the website.

3. How we collect your information

We may collect information when you:

Complete the contact form on our website.

Email us.

Telephone us.

Provide information to us when enquiring about or arranging our services.

We may also receive limited technical information automatically when you visit our website, as described below.

4. How we use your information

We use personal information to:

Respond to enquiries and messages.

Contact you about our services.

Discuss and arrange dog walking or pet care services.

Understand your dog's needs so that we can provide appropriate and safe care.

Communicate with you about existing or potential services.

Maintain appropriate business records.

Deal with enquiries, complaints or disputes.

Meet our legal, accounting and insurance obligations.

Protect our business and customers.

Maintain and improve our website and services.

We will only use your personal information where we have a lawful basis for doing so.

5. Lawful basis for processing

Depending on the circumstances, we may process your personal information on one or more of the following lawful bases:

Consent: Where you have given us permission to use your information for a particular purpose.

Contract: Where processing is necessary to provide services to you or to take steps at your request before entering into an agreement.

Legitimate interests: Where processing is necessary for the legitimate operation and management of our business and those interests are not overridden by your rights.

Legal obligation: Where we need to process information to comply with a legal or regulatory requirement.

Where we rely on consent, you may withdraw that consent at any time.

6. Website hosting and technical information

Our website is hosted using IONOS.

When you visit our website, IONOS may process certain technical information relating to your visit, such as:

The website or page requested.

Referring website.

Browser type and version.

Operating system.

Device type.

Time of access.

Your IP address in anonymised form.

IONOS states that IP addresses are anonymised when collected and that visitor information is used for purposes including website security, stability and quality. IONOS currently states that this visitor data is retained for 8 weeks for its Web Hosting products.

This technical information is not used by us to identify individual visitors.

7. Cookies

Our website may use technically necessary cookies or similar technologies required for the website to function correctly.

We do not use cookies for the purpose of selling your personal information.

If we introduce analytics, advertising, tracking or other non-essential cookies in the future, we will update this Privacy Policy and, where required, obtain your consent before using them.

IONOS states that its MyWebsite Now product does not use cookies and that its SiteAnalytics service operates without cookies. The precise technologies used can depend on the IONOS website product and features enabled on an individual website.

8. Contact form information

If you submit an enquiry through our contact form, the information you provide will be used to respond to your enquiry and, where appropriate, discuss our services with you.

We will not sell your contact-form information to third parties.

We will only retain enquiry information for as long as reasonably necessary for the purpose for which it was collected and for legitimate business, legal, accounting or insurance purposes.

9. Sharing your information

We do not sell or rent your personal information.

We may share personal information where reasonably necessary with:

IONOS, our website hosting provider.

Professional advisers, such as accountants, insurers or legal advisers, where necessary.

Government bodies, regulators or law-enforcement authorities where we are legally required to do so.

Service providers who assist us in operating our business, where necessary.

We will only share information that is reasonably necessary for the relevant purpose.

10. Information about your dog

If you become a customer, you may provide us with information about your dog so that we can provide our services safely and appropriately.

This may include information about behaviour, temperament, allergies, medication, medical conditions or other information relevant to your dog's care.

We will only use this information for purposes connected with providing appropriate care and managing our relationship with you.

11. How long we keep your information

We only retain personal information for as long as reasonably necessary.

The retention period will depend on the type of information and why we collected it.

For example, we may retain customer and service information for an appropriate period after our relationship ends where necessary for legitimate business, accounting, legal or insurance purposes.

We will periodically review the information we hold and securely delete information that is no longer required.

12. Keeping your information secure

We take reasonable steps to protect personal information from accidental loss, misuse, unauthorised access, alteration or disclosure.

Our website is hosted using IONOS, which provides SSL encryption for website data transfers.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

13. Your rights

Under UK data-protection law, you may have the right to:

Request access to the personal information we hold about you.

Ask us to correct inaccurate information.

Ask us to delete your information in certain circumstances.

Ask us to restrict processing in certain circumstances.

Object to certain types of processing.

Request the transfer of certain information to another organisation where applicable.

Withdraw consent where we rely on consent as our lawful basis.

These rights are subject to certain legal exceptions and may not apply in every circumstance.

14. How to contact us about your personal information

If you have a question about this Privacy Policy or would like to exercise one of your data-protection rights, please contact us:

The AL5 Dog Co.
Email: amy@al5dog.com
Telephone: 07990 526835

We may need to ask for information to verify your identity before responding to a request.

15. Complaints

If you are unhappy with the way we have handled your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data-protection regulator.

You can find information about data-protection rights and making a complaint on the ICO's website.

Information Commissioner's Office (ICO)

16. Third-party websites

Our website may contain links to other websites.

We are not responsible for the privacy practices, content or security of third-party websites. You should read the privacy policy of any third-party website before providing personal information.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website, technology or legal requirements.

The latest version will always be published on this page with the date it was last updated.

18. Contact

If you have any questions about this Privacy Policy, please contact:

The AL5 Dog Co.
Email: amy@al5dog.com
Telephone: 07990 526835

Last updated: 20 August 2026